How to get that extra mile from your people

Know your people well This is the first and foremost mantra, Understand who work for you, know them in detail, their strengths, their weakness, their dreams, their visions, their problems, their happiness. Every single detail is important to connect with them. It needs time, trust and observation so be patient. Connecting with your people and …

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How much will you need to spend on Paid Search Engine Marketing

I often receive question like how much will money be required to market a product or service on Google or Bing paid search. Let me try to answer this in very simple form or DIY method. Please note that all the information is based on historical data and is much generalised interpretation but it is …

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How to Check Quality Score in Google AdWords

Google AdWords have Quality Score as independent matrix on keyword level showing value for three of its main components i.e. Ad Relevance, Landing Page relevance, Expected CTR. Although the Value shown is not numeric but still indicative enough to give us an idea to figure out the improvement areas. The values are given as Above …

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AdWords Maximize Conversions Bidding

Google recently launched one more bidding strategy to its smart bidding strategy portfolio for AdWords Like other smart bidding strategies it uses machine learning to bid in every auction and adjust the cpc to get maximum conversions out of the allocated budget. It uses various contextual signals for finding the appropriate bid. Campaigns with sufficient …

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