How much will you need to spend on Paid Search Engine Marketing

I often receive question like how much will money be required to market a product or service on Google or Bing paid search. Let me try to answer this in very simple form or DIY method. Please note that all the information is based on historical data and is much generalised interpretation but it is …

Continue reading How much will you need to spend on Paid Search Engine Marketing

How to Check Quality Score in Google AdWords

Google AdWords have Quality Score as independent matrix on keyword level showing value for three of its main components i.e. Ad Relevance, Landing Page relevance, Expected CTR. Although the Value shown is not numeric but still indicative enough to give us an idea to figure out the improvement areas. The values are given as Above …

Continue reading How to Check Quality Score in Google AdWords

AdWords Maximize Conversions Bidding

Google recently launched one more bidding strategy to its smart bidding strategy portfolio for AdWords Like other smart bidding strategies it uses machine learning to bid in every auction and adjust the cpc to get maximum conversions out of the allocated budget. It uses various contextual signals for finding the appropriate bid. Campaigns with sufficient …

Continue reading AdWords Maximize Conversions Bidding

Maslow’s Hierarchy of Needs in Marketing

Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow in 1943. Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans. Maslow used the terms "physiological", "safety", "belongingness" and "love", "esteem", "self-actualization" and …

Continue reading Maslow’s Hierarchy of Needs in Marketing