Maslow’s Hierarchy of Needs in Marketing

Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow in 1943. Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans. Maslow used the terms "physiological", "safety", "belongingness" and "love", "esteem", "self-actualization" and …

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